Choice Seats

Under Brian Greenberg’s Direction, Mercedes-Benz Stadium Seats Are Installed with Precision and Pride

Story and Photos by:
Allen Allnoch

When Atlanta United hosts Orlando City SC in a Major League Soccer match at Mercedes-Benz Stadium on July 30, you can bet Brian Greenberg will be beaming with pride.

Not that he’ll be so engaged in the competition on the field. It’s the areas around that playing surface – the ones that hold the tens of thousands of seats he helped install – that will interest him more.

Brian, a 2016 graduate of Construction Ready at Westside Works, is a foreman with Florida-based Seating Installation Group (SIG), which is outfitting the 70,000-seat venue. At 21 inches wide – 2 inches wider than the seats in the neighboring Georgia Dome – the seats in Mercedes-Benz Stadium will be one of many fan-friendly amenities fans of Atlanta United and the Atlanta Falcons will appreciate.

“I take pride in it because Atlanta is my second home and it’s a beautiful stadium,” Brian says. “I’m out there trying to make things look as good as they can.”

Brian moved to Atlanta from his native New York as a 21-year-old in 2009. He earned an Associate degree from American InterContinental University and planned to continue his education, but got sidetracked by marriage and a series of workplaces ranging from a group home to a poultry plant.

Neither the marriage nor those jobs worked out, and Brian was working at a Lowe’s home improvement store when he learned about Westside Works. A friend had gone through the program and recommended he give it a try.

“I always felt like construction was something I could do, and Westside Works enabled me to get into that field,” he says. “At first I was nervous. I was working at Lowe’s and I was afraid I would be late and I was nervous about my performance – like, ‘What if it doesn’t work out? What am I going to do next?’ But with my classmates, we all supported each other, and it worked out.”

It sure did – he went to work with SIG in July 2016; by January he had been promoted to foreman. “The company owner talked to me and said basically my future with the company is in my hands, if this is where I want to work,” he says.

In addition to Mercedes-Benz Stadium, Brian has installed seats at Orlando City Stadium, Florida State University’s Doak Campbell Stadium and the University of Maine’s Alfond Arena. Next up is a job in Los Angeles.

While the job sites may vary, Brian’s work ethic is a constant. As his success with SIG illustrates, he’s building a new career on a firm foundation of hard work and commitment to excellence.

“Westside Works changed my life, no doubt about it,” he says. “Aside from the curriculum, the advice from the staff – the things they told us about how to conduct yourself and show you’re dedicated and willing to learn – those things took me to another level. I care about what I do, about putting in quality work.”

The free, four-week Construction Ready at Westside Works program equips low-income residents from Zip Codes 30314 and 30318 with the necessary skills, tools and supports to secure employment in one of Atlanta’s fastest growing industries. It is part of broader efforts by Integrity CDCWorkSource Atlantathe Construction Education Foundation of GeorgiaInvest Atlanta and The Arthur M. Blank Family Foundation to provide greater economic and employment opportunities to families in English Avenue, Vine City, Castleberry Hill and Surrounding Neighborhoods.

Since its start in 2014, the Construction Ready program has placed over 450 people into full-time careers with more than 70 construction companies throughout metro Atlanta. Graduation and placement rates consistently exceed 90% and more than 70% of graduates retain employment after 12 months on the job.

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